MARTIN WIGGINS
Chief Executive Officer

Martin is responsible for setting the strategy for the group and helping to shape and deliver the individual propositions for each of the brands, building on the unique market understanding and differences that each brings to the market and the value that this can then deliver to clients.

NEIL JOHNSON
Chief Experiential Officer

Neil drives forward the creative activities across all of the brands, ensuring that we always bring the very best ideas to clients – delivering class-leading creativity and content that makes a real difference to their performance.

MATT SMITH
Chief Content Officer

Matt drives the messaging and positioning activities across all brand communications for clients. Putting clear blue water between your business and its competition demands understanding, market experience, and insight. 

CRAIG FREEMAN
Chief Growth Officer

Craig is focused on helping all our agencies and their clients grow by driving forward new services and ideas. His ability to identify a brand’s authentic story and tell it across the ever-growing number of channels available to clients means communications are effective and relevant and deliver a meaningful call to action.

SHEENA SHAH
Chief Financial Officer

Sheena is focused on collaborating with all leaders, to align the group strategy and help facilitate the agencies to deliver their individual brand propositions, also driving financial sustainability and growth in a robust competitive environment.